I’m excited to share a concept video ad created purely as an AI tools experiment featuring a hypothetical cosmetics brand called “Auréme” and an AI-generated model persona named “Selena.” Using ChatGPT for visual prompting, VEO 3 for capture, Whisk for streamlined workflow, and CapCut for editing, this project is a proof-of-concept rather than a commercial production. Though Auréme and Selena don’t yet exist in the market, this exploration demonstrates how emerging tools can spark fresh ideas in beauty marketing and virtual talent creation.
By experimenting with Selena as an AI model, we’re exploring new frontiers in casting and storytelling, imagining how a virtual persona might embody brand values or inspire audiences, while fully acknowledging the irreplaceable nuance, emotion, and collaboration that real-life talents and professional production teams bring. This balance honors traditional expertise even as we prototype AI-driven workflows for concept development.
I’d love to hear your perspectives: What potential do you see in blending AI-generated models like Selena with human-led creative processes? How might these experiments inform future campaigns, collaboration with real talents, or ethical considerations around virtual personas? Let’s foster a dialogue about innovation and craftsmanship in beauty content creation.
Creator
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Ariadi Catur Wibisono
I’m Arigold (Ariadi Catur Wibisono Lerrick), a visual storyteller and creative designer from Indonesia. I believe stories are bridges connecting emotion, imagination, and technology. My journey began with curiosity about how far creativity could go when combined with intelligence beyond human limits. Now, I explore the fusion of AI and visual storytelling, crafting cinematic experiences where machines help amplify the depth of human emotion. For me, AI isn’t here to replace creativity it’s here to redefine how we create. Every project I make is an experiment in that harmony: between logic and feeling, code and soul, art and data.